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Apr 4, 2023 — smartclip, the adtech development unit of RTL Group, has announced the launch of the programmatic linear TV ad break replacement — the .Programmatic Connected TV, OTT & VOD. There are few who would argue that TV viewing has fundamentally changed over the past couple of years, as consumers turn their backs on traditional linear .Beachfront And SeaChange Launch Linear TV .. Beachfront And SeaChange Launch Linear TV Programmatic Ad Solution For Cable Operators. By TVN Staff | December 14, 2020 | 10:00 a.m. ET.smartclip digitises the linear TV ad break. Apr 4, 2023 — RTL Group's adtech development unit smartclip has launched the programmatic linear TV ad break replacement, the technical implementation of .PMG Pioneers Programmatic Linear TV Buying. Nov 4, 2021 — Earlier this year, on behalf of Best Western, PMG became one of the first digital companies to test and run impression-based programmatic TV .How does OTT's ROI on ads compare to linear TV?. 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